The online dating app Tinder started in 2012 as a joint venture between two companies- IAC and Xtreme Labs. It allowed its users to swipe left or right the profiles that they came across based on the pictures, interests, and a short bio of the person. When both profiles swipe each other’s right,’ they are matched, and then the users could talk to each other on the platform.
The founders of the dating app are Jonathan Badeen, Justin Mateen, Dinesh Moorjani, Joe Munoz, Sean Rad, and Whitney Wolfe. As of today, the dating app is a subsidiary of Match Group, which owns several companies in the online dating world. The current CEO of Tinder is Elie Seidman, and it now employs over 300 people.
Top 3 Key Stats
- The latest tinder user is estimated at 100 million+ users worldwide.
- Over 20 billion matches have been made since Tinder launched in 2012
- Tinder reported a collective 1.6 billion swipes on the app per day. in 2018
You can find below the history of the dating app, releases of various apps, and year by year revenue details of Tinder since its inception.
- Tinder launched on the iOS App Store in 2012 with the target market of college students. 90% of its initial users were between the ages of 18 and 24. (Sutori)
- In 2013 summer, Tinder released the Android version. By 2014, the app was a mix of college and other age groups. Yet, 50 percent of the users were still college students. (Sutori)
- In March 2014, Tinder recorded 1 billion swipes happening daily by the end of the first quarter. In the third quarter of 2014, Tinder released ‘Moments’ that allowed users to share their pictures with all their matches together. (Sutori)
- Towards the end of 2015, Tinder released Tinder Plus – the subscription model, including rewind, passport, and ad-free swiping. It cost 10 dollars per month for those under the age of 30 (the prime demographic group of the dating app), and it cost 20 dollars a month for those above the specified age limit. (Sutori)
- In 2017, Tinder released the web version. It was also in 2017 Tinder merged with its current parent company- The Match Group. During that time, Tinder had an estimated value of 3 billion dollars. (Sutori)
- In 2017, Tinder released the Tinder Gold with advanced added features. Tinder Plus users have to pay an additional 5 dollars to enjoy the features. It costs 15 dollars a month for a year-on-year basis and 30 dollars per month on a monthly renewal. It is also offering a one-time purchase plan. (Sutori)
- In 2019, with the rapid growth of the dating app, the value of Tinder shot up to 10 billion dollars.
In the demographics section, you will have a brief idea about the global popularity of the dating app, which will cover the usage patterns of different countries, gender bases usage, revenue and trend of usage, etc. For creating the report, most of the major markets of the app has taken into consideration.
- Geographically, Tinder is present in 190 countries and is available in over 40 languages.
- There are more than 57 million users in the world. (BusinessofApps)
- After the launch of Tinder Passport in 2015, the top destinations for this feature in 2016 were London, Paris, New York, Berlin, and Moscow. (BusinessofApps)
- In Russia, there was a 66% spike in Tinder usage during the Football World Cup of 2018. (BusinessofApps)
- Highest Tinder passport usage has been in the following countries: US, UK, Germany, Spain, France, Brazil, Denmark, Belgium, and India. (BusinessofApps)
- As of January 2018, 35% of 18-24-year-old internet users in the US used Tinder. (Statista.com)
- 25 percent of 25-34-year old use Tinder. It makes the 18-34 age group the majority of Tinder users in the USA. (Statista.com)
- As of September 2019, Tinder is the most popular dating app in the USA, with 7.8 million members. Bumble, which ranks second in the list, has an audience reach of 5.03 million users. (Statista.com)
- The most swiped women professionals in the USA are registered nurses, followed by dentists, photographers, students, pharmacists, and teachers. (Independent.co.uk)
- Among men, the most right-swiped professions are interior designer, pilot, physician’s assistant, lawyer, PR, and producer as of 2018. (Independent.co.uk)
- 1 in 5 men and 1 in 10 women in the USA who are above 18 years of age, use Tinder. (TechProData)
- 20 percent of the users belong to the 70 to 100K income segment. (TechProData)
- In the UK, 1 in 10 women and 1 in 13 men use Tinder. (TechProData)
- Around 11-15 percent of the users belong to the income segments between 21- 48K pounds. (TechProData)
- In 2018, the business development manager was the most right-swiped job of women on Tinder, followed by a dancer, cabin crew, nurse, marketing manager, and recruiter. (Independent.co.uk)
- For men in the same year, the most right-swiped professions were firefighter, teacher, interior designer, finance director, lifeguard, and actor. (Independent.co.uk)
- 10% of internet users in Brazil use Tinder. As of 2017, it was the most popular dating app in the country. (BusinessofApps)
- 8% of internet users use Badoo, the only other competition for Tinder. (Statista.com)
- In 2017, Brazil had 10 million users registered on Tinder and recorded 1 million matches every day. (Culturetrip)
- Sao Paulo had the maximum number of registered users, and Rio De Janeiro has the maximum number of active users. (Culturetrip)
- 72% of male users in Brazil use Tinder to find casual sex, and 48% of women use it to find casual hookups. (Culturetrip)
- Tinder established its first international office in India. In 2016, Tinder was recording 7.5 million swipes daily for the country. (BusinessofApps)
- At the same time, Tinder also reported the highest number of messages exchanged per match on average was in India. (Livemint)
- In 2019, Pune was the city with the highest number of right swipes recorded on Tinder in India. Other top cities included Delhi NCR, Mumbai, Ahmedabad, Chandigarh, and Bengaluru. (NDTV)
- In terms of activity, the most to least active cities on Tinder are Delhi-NCR, Bengaluru, Pune, Mumbai, Kolkata, and Chandigarh. (NDTV)
In this section, we can find the relative revenue generated by Tinder for its parent company, The Match Group, and it gives insights into the increasing contribution of the app to the total revenue for the parent company. It also provides insights into the geographical distribution of revenue streams in the past year.
- In 2019, excluding gaming apps, Tinder was the number one app for total revenue.
- Between 2014 and 2019, Tinder’s revenue has grown 920 percent to cross 2.2 billion dollars.
- Match Group, the parent company of Tinder, had a revenue of $836.5 million in 2014. Since then, the company has seen a year after year growth in revenue. (Statista.com)
- In 2015, Tinder’s income was $909.7 million; in 2016, the revenue increased to $1,118.1 million. (Statista.com)
- In 2017, Tinder’s revenue jumped to $1,330.7 million and galloped to $1,729.8 million in 2018. In 2017, Tinder contributed around $400 million to the income of Match Group. (Statista.com)
- As of 2018, Tinder contributed $805 million to the annual revenue of its parent company. The value is at par with the other revenue sources of Match Group, such as Match.com and OkCupid, which brought a combined revenue of $872 million. (Statista.com)
- As per the latest report, the revenue of Match Group in 2019, was $2, 051.3 million. It was a consolidated income of all the subsidiaries of Match group, which include Match.com, PlentyofFish, Tinder, and OkCupid, etc. Of that, Tinder alone contributed $ 1.2 billion. Furthermore, Tinder could generate about 367 million solely from the USA. (Statista.com)
- Tinder is said to be responsible for half of the company earning’s being the most successful app of the lot for the parent company.
Leading Revenue Markets
- Tinder had $66.37 million revenue from the USA market on iOS app users during the 4th quarter of 2019. (Statista.com)
- The UK followed it with $8.28 million in the 4th quarter of 2019. (Statista.com)
- Canada reported $5.5 million, Australia reported $5.3 million, Japan reported $ 4.9 million revenue, and Germany reported $ 4.6 million in revenue in the final quarter. (Statista.com)
- Other leading countries were France, the Netherlands, Sweden, and Switzerland. (Statista.com)
The following are the various information on Tinder and their behavior patterns. You can find information based on the number of paid and unpaid subscribers globally that can give further insights into the app usage trends globally.
- By the 3rd quarter of 2019, Tinder had 5.7 million subscribers making it the most popular app globally, excluding the gaming sector.
- Tinder now has over 340 million downloads across both Android and iOS.
- The number of times users open the app has declined from 2018 to 2019 by around 10.8%, i.e., from 4.5 times to 4.1 times. (Datingsitereviews.com)
- In the same duration, the percentage of the users on the app who have it installed and open it daily also decreased from 28 to 22.1 percent. (Datingsitereviews.com)
- Of all the people one matches with, only 50% of users meet together. (Datingsitereviews.com)
- 91% of female users liked only the profiles they found attractive. The same value for men was 72%. (BusinessofApps)
- In 2019, men matched with 111 matches and, on average, met 1.9 matches in person. (Datingsitereviews.com)
- In 2019, women matched with 124 matches and, on average, met 2.2 matches in person. (Datingsitereviews.com)
- 95% of users meet their matches within a week of matching on the app. (BusinessofApps)
- Only 25% of users use the app to find a long-term relationship. (Datingsitereviews.com)
- 13% of users had a hook-up once through the app, 3 percent had two on Tinder, and 4 percent users had more than two. (Datingsitereviews.com)
- In 2019, Tinder customers with Boost feature had an estimated 10x increase in their profile views. (DMR Stats)
- At the same time, those who used the Super Boost had an estimated 100x increase in their profile views. (DMR Stats)
- In 2019, people used more than 300 million emojis for their bio descriptions. (Datingsitereviews.com)
- 72% of mobile dating app users consider Tinder as the most racially diverse dating app. (BusinessofApps)
- Tokyo had the largest increase in app usage per member last year. (Datingsitereviews.com)
- Facepalm emoji saw a 41% increase in usage in 2019, making it one of the most used emojis for bios that year. (Datingsitereviews.com)
- It has observed that on Tinder, men used to send an average 12-character long message, whereas women send messages with an average character length of 122. (BusinessofApps)
- Gen Z, i.e., users below the age of 25, where the majority of Tinder community. They showed a low interest in social causes in their bios. The top subjects were environment, social justice, climate change, and gun control.
Tinder Paid Subscribers
- The highest numbers of paid subscribers are still from the USA and Canada.
- Globally, Tinder has 97,000 paid subscribers at the beginning of 2015. By the end of 2015, this figure rose to 714,000. The parent company Match Group had a total of 4.6 million subscribers at the end of 2015. (Statista.com) (Statista-tinder)
- By the end of 2016, the paid subscriber number increased further to 1.6 million globally, and with Match Group, the paid subscriber users increased to 5.6 million globally. (Statista.com) (Statista-tinder)
- The upward trend continued, and Tinder had 3.1 million paid subscribers worldwide by the end of 2017. For Match Group, the global paid subscriber user number was around 7 million. (Statista.com) (Statista-tinder)
- As per the fourth quarter 2018 report, globally, Tinder had 4.34 million paid users. Tinder registered 50% more paid subscriptions than Match Group’s 8.2 million global paid subscribers in 2018. (Statista.com) (Statista-tinder)
- In the second quarter of 2019, Tinder reported a whopping 5.2 million subscribers. For the parent company, the total paid subscriptions were 9.08 million in the second quarter of 2019. (Statista.com) (Statista-tinder)
Tinder Usage Statistics
- 350 million swipes happened daily on Tinder, by the end of 2013.
- In January 2018, every day there were 1.6 billion swipes happened on Tinder. (DMR Stats)
- In August 2018, there were about 50 million Tinder users across the world. (DMR Stats)
- By August 2019, Tinder had made 30 billion matches on the platform. (DMR Stats)
- Since the launch of the app, 20 billion matches have made on the platform. (BusinessofApps)
- Users who are active on the platform, log in around 4 times daily. (BusinessofApps)
- There were about 2 billion views of Tinder on any given day as of August 2019. (DMR Stats)
- Tinder Boost costs anywhere between 2 to 6 dollars for a one-time purchase, and 9 pm on a Sunday is the best time to use it. Popular app usage timings are between 5 pm to 10 pm every day. (Photofeeler)
- In 2014, Tinder users were spending 90 minutes a day swiping on the platform.
- As of August 2019, Tinder made 30 million+ matches every day. (DMR Stats)
Tinder makes things easy to meet someone who matches with your interest. The app-based matching site allows you to approach as many numbers of people in a day. While making aggressive attempts, the chances to find a partner of your preference will be high. The algorithm works on the appearance of the person, and if Tinder finds it matching, then it is an indication that the matched person falls within your choice of preferences.
Tinder has a considerable market presence as opposed to all of its competitors. After the Match Group’s acquisition of Hinge, which is one of the major competitors of Tinder, the inbound revenue for the parent company has increased substantially. Most of the prominent dating apps are the subsidiaries of The Match Group.
Since physical attraction is the primary element that draws people together and Tinder works on this principle using the matching app and allow the other partner to talk and proceed further. Meeting somebody of your preference increases the chances of having a successful relationship if everything goes well.